Top Reasons to Participate in the Berlin International Beer Competition:

Top Trade Buyer Judges

This is an opportunity for you to place your product in front of real, working industry trade buyers, in one of the biggest beer markets in the world. Plus, we’re the only International Beer Competition where all the judges are real trade buyers, judging your product by its category and actual price. These buyers represent some of the top importers, distributors, retailers, and restaurants in Europe.

Reconnect With Real Buyers

Established beer, cider, hard seltzer and non alcohol producers — this is your chance to re-connect and/or be re-discovered by the entire beer buying community, in a true and equitable blind tasting by real trade buyers.

Find European Buyers

This competition allows international producers to be blind tasted by some of the top buyers in the European Market. Our buyers are always looking for new and interesting products to bring to the market. It is open to all commercial producers. You do not have to be sold in Europe to submit.

We share your victories

We work closely and consistently with our marketing and media sponsors to distribute the competition results to both the trade and the consumer. All the winners will be listed here on our website, highlighted and easily searchable by category. Top winners will be showcased on our Alcohol Professor website.

What Winners Receive

Winners receive a physical 2″ medal, digital image of the medal and numeric score. Winners will be listed on our website and showcased on the Alcohol Professor and through our media partnerships. This is a great opportunity to showcase and display your wins for 2024 at trade shows and your sales marketing channels.

Free Use of Medal in Marketing Materials

Winners receive free use of the medal image and score to be used in all of their marketing materials including on websites, POS sell sheets, banners, etc. Winners will have the option of purchasing our authorized stickers and or medal image license on products and packaging.

Visibility Boost

Top winners from the competition (and all our other competitions) will be showcased at multiple tradeshows, both online and in-person. In addition, winners are featured in articles on our companion lifestyle blog, the Alcohol Professor, as well as across our social channels, other trade and publication magazines, and websites.

Register Now

You’re invited to register for the BIBC online, or you can also use the downloadable form to submit your beer.